YouTube Channel SEO

Categories: Digital Marketing, SEO
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About Course

The digital age has transformed how we consume content, with YouTube standing as one of the leading platforms for video sharing. In this ever-evolving landscape, understanding YouTube SEO (Search Engine Optimisation) is crucial for anyone aiming to grow their channel, increase visibility, and attract a broader audience. The “YouTube Channel SEO” course by the Australian Institute of Training and Career Development is designed to equip you with the knowledge and tools necessary to navigate the complexities of YouTube’s algorithm and search functionalities.

This comprehensive course delves into the fundamentals of SEO and how they apply specifically to YouTube. You will learn the importance of keywords, how to conduct effective keyword research, and how to optimise your video titles, descriptions, and tags to enhance discoverability. Beyond the basics, the course explores advanced strategies like leveraging playlists, end screens, and cards to keep viewers engaged and encourage longer watch times.

Analytics and performance tracking are integral components of this course. You will be guided through the process of interpreting YouTube Analytics, understanding key metrics, and using this data to refine your content strategy. The course also covers best practices for thumbnails, engaging with your audience through comments, and fostering a community around your channel.

By the end of this course, you will have a robust understanding of how to optimise your YouTube channel for search engines, drive traffic to your videos, and build a loyal subscriber base. Whether you are a novice content creator or an experienced YouTuber looking to enhance your skills, this course offers valuable insights and practical techniques to elevate your YouTube presence.


Participants who successfully complete the “YouTube Channel SEO” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

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What Will You Learn?

  • Understand the principles of SEO and how they apply to YouTube.
  • Conduct effective keyword research for video optimisation.
  • Optimise video titles, descriptions, and tags for better discoverability.
  • Utilise playlists, end screens, and cards to increase viewer engagement.
  • Interpret and leverage YouTube Analytics for content strategy improvement.
  • Design eye-catching thumbnails that attract clicks.
  • Engage with your audience to build a community and foster loyalty.
  • Implement best practices for channel growth and increased watch time.

Course Content

YouTube Channel SEO

  • YouTube Channel SEO Introduction
  • What This is Not
  • What Google wants the Strategy
  • The Ring
  • How to Automate the Ring
  • Account Creation
  • Outsourcing
  • Testing

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