YouTube Ads Marketing Hero

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About Course

In the digital age, mastering YouTube advertising is essential for businesses and individuals looking to enhance their online presence. The “YouTube Ads Marketing Hero” course offered by the Australian Institute of Training and Career Development is designed to equip you with the skills and knowledge necessary to create, manage, and optimise successful YouTube advertising campaigns. Whether you’re a marketing professional seeking to expand your digital marketing toolkit or a business owner aiming to boost your brand’s visibility, this comprehensive course will provide you with the insights and strategies you need.

This course covers everything from the basics of YouTube advertising to advanced techniques for maximising your ad performance. You’ll start by understanding the fundamentals of YouTube as a platform and its unique advertising opportunities. Then, you’ll delve into creating compelling ad content, setting up your campaigns, and targeting the right audience to ensure your ads reach the people who matter most to your business.

As you progress, you’ll learn how to analyse and interpret the performance data of your ads, allowing you to make informed decisions to optimise your campaigns continuously. The course also covers budgeting strategies, A/B testing, and the latest trends and best practices in YouTube advertising. By the end of the course, you’ll have a deep understanding of the entire YouTube advertising ecosystem and the confidence to implement effective ad campaigns that drive results.

With real-world examples, hands-on exercises, and expert guidance, the “YouTube Ads Marketing Hero” course provides a rich learning experience that is both practical and engaging. You’ll also have access to a supportive online community of fellow learners and industry professionals, offering opportunities for networking, collaboration, and ongoing learning.


Participants who successfully complete the “YouTube Ads Marketing Hero” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

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What Will You Learn?

  • Understand the fundamentals of YouTube advertising and its role in digital marketing.
  • Create compelling and effective ad content that engages viewers.
  • Set up and manage YouTube ad campaigns using Google Ads.
  • Target your audience effectively to maximise ad reach and relevance.
  • Analyse ad performance data and use insights to optimise campaigns.
  • Implement budgeting strategies and conduct A/B testing.
  • Stay updated with the latest trends and best practices in YouTube advertising.

Course Content


  • An Introduction to YouTube Ads and Why They Make Sense
  • YouTube Ads vs Facebook Ads

Getting Started

Video Ads Basics


Placement Targeting

Cost and Conversions


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