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Precision Targeting

Categories: Marketing
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About Course


In the digital realm, where every click counts and attention is a premium, mastering the art of precision targeting in online advertising is paramount. Our comprehensive course, “Precision Targeting,” offered by the esteemed Australian Institute of Training and Career Development, provides a robust framework for understanding and implementing targeted advertising strategies that yield tangible results. With a focus on practical application and real-world scenarios, this course equips participants with the knowledge and skills necessary to navigate the complex landscape of online advertising platforms effectively.

Throughout the duration of the course, students will embark on a journey of discovery, exploring the myriad intricacies of precision targeting. From demographic segmentation to behavioural profiling, participants will gain insight into the various targeting options available across popular online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Through hands-on exercises and interactive learning modules, students will learn how to harness the power of data analytics and audience insights to refine their targeting parameters and reach their ideal audience with pinpoint accuracy.

Moreover, “Precision Targeting” goes beyond the basics, delving into advanced targeting tactics and strategies that elevate advertising campaigns to new heights. Participants will learn how to leverage dynamic retargeting techniques to re-engage with lost prospects and drive conversions, as well as how to harness the power of lookalike audiences to expand their reach and attract new customers. Additionally, the course explores the integration of emerging technologies such as artificial intelligence and machine learning into the targeting process, providing participants with a glimpse into the future of precision advertising.

At the heart of “Precision Targeting” lies a commitment to actionable insights and practical knowledge. Participants will walk away with a comprehensive understanding of how to design, implement, and optimise targeted advertising campaigns that deliver measurable results. Whether you’re a seasoned marketing professional looking to enhance your skills or a business owner seeking to maximise the return on investment of your advertising budget, this course offers invaluable tools and strategies for success in the ever-evolving landscape of online advertising.

Enrol today in “Precision Targeting” and unlock the full potential of targeted advertising in the digital age. Join us as we delve into the art and science of precision targeting, empowering you to connect with your audience on a deeper level and drive meaningful business outcomes through online advertising.



Participants who successfully complete the “Precision Targeting” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

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What Will You Learn?

  • Understand the importance of precision targeting in online advertising.
  • Gain proficiency in utilising various targeting options available on different online advertising platforms.
  • Learn advanced targeting tactics such as lookalike audiences and retargeting.
  • Develop the skills to create highly targeted ad campaigns that drive engagement and conversion.
  • Acquire practical knowledge and best practices for optimising online ad campaigns for maximum ROI.

Course Content

Course Contents

  • Introduction
  • Module 1
  • Module 2
  • Module 3

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