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Know What Sells

Categories: Business, Marketing
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About Course


In today’s dynamic marketplace, understanding consumer behaviour and the factors influencing purchasing decisions is paramount for success. “Know What Sells” is an engaging and comprehensive online course offered by the Australian Institute of Training and Career Development. Designed for aspiring entrepreneurs, marketing professionals, and anyone keen on mastering the art of selling, this course delves deep into the intricacies of consumer psychology, market trends, and effective selling techniques.

The course begins by exploring the fundamental principles of consumer behaviour, dissecting the psychological processes that drive individuals to make purchasing decisions. From the influence of social norms to the impact of advertising and branding, students will gain valuable insights into the complex interplay of factors shaping consumer preferences.

Moving beyond theory, “Know What Sells” equips participants with practical tools and strategies to identify market opportunities and create compelling value propositions. Through case studies, real-world examples, and interactive exercises, students will learn how to conduct market research, segment target audiences, and craft persuasive sales pitches tailored to specific customer needs.

Furthermore, this course provides a comprehensive overview of current market trends and emerging technologies reshaping the retail landscape. From the rise of e-commerce platforms to the growing importance of social media marketing, students will gain a holistic understanding of the evolving sales ecosystem and learn how to leverage digital channels to maximise sales opportunities.

At the heart of “Know What Sells” lies a focus on ethical selling practices and building long-term customer relationships. Participants will learn how to foster trust and credibility, overcome objections, and handle customer complaints effectively, fostering a customer-centric approach that drives repeat business and enhances brand loyalty.

By the end of the course, participants will emerge with a profound understanding of consumer behaviour, a diverse toolkit of selling techniques, and the confidence to navigate today’s competitive marketplace with finesse.




Participants who successfully complete the “Know What Sells” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.


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What Will You Learn?

  • Understand the fundamental principles of consumer behaviour and its impact on purchasing decisions.
  • Develop skills in market research, audience segmentation, and value proposition creation.
  • Gain insights into current market trends and emerging technologies reshaping the sales landscape.
  • Learn ethical selling practices and strategies for building long-term customer relationships.
  • Acquire the confidence and expertise to succeed in today's competitive marketplace.

Course Content

Course Contents

  • Introduction
  • Introduction to Market Research
  • What Are You Selling
  • Different Markets
  • Data Mining
  • Start Research
  • Finding Market Trends
  • Research Keywords
  • What’s Selling and What Isn’t
  • What People Want and Don’t
  • Find the Chatter

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