Facebook Page Marketing Hero

Categories: Digital Marketing
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About Course


In today’s digital age, establishing a strong presence on social media is crucial for businesses and individuals alike. The “Facebook Page Marketing Hero” course, offered by the Australian Institute of Training and Career Development, is meticulously designed to empower you with the skills needed to become a master of Facebook marketing. This comprehensive course delves deep into the nuances of creating, managing, and optimising Facebook pages to effectively reach and engage your target audience.

This course begins by covering the fundamentals of Facebook page creation, including the importance of a well-crafted profile and cover photo, strategic page naming, and the essentials of setting up your page to reflect your brand’s identity. You’ll learn how to create compelling content that not only attracts likes and follows but also fosters meaningful interactions and builds a loyal community.

As you progress, the course will explore advanced strategies for leveraging Facebook’s powerful advertising tools. You’ll gain insights into creating targeted ad campaigns, understanding audience segmentation, and utilising Facebook Insights to measure the performance of your posts and ads. Practical tutorials will guide you through the process of setting up and managing ads, ensuring you maximise your return on investment.

Moreover, the course addresses the evolving landscape of Facebook marketing, equipping you with up-to-date knowledge on algorithm changes, emerging trends, and best practices. Whether you’re a small business owner looking to enhance your social media presence, a marketing professional aiming to refine your skills, or an aspiring social media manager, this course will provide you with the expertise to excel in Facebook marketing.


Participants who successfully complete the “Facebook Page Marketing Hero” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

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What Will You Learn?

  • Understand the basics of setting up and optimising a Facebook page.
  • Create engaging and relevant content tailored to your audience.
  • Develop and implement effective Facebook advertising campaigns.
  • Analyse and interpret Facebook Insights to inform marketing strategies.
  • Stay updated with the latest Facebook algorithm changes and trends.
  • Build and nurture a vibrant online community around your brand.

Course Content

Getting Started With Facebook Pages

  • What are Facebook Pages
  • Your Business on Facebook
  • How Can You Profit From Facebook Page
  • How to Use this Course

Setting Up Your Facebook Page

Managing Your Facebook Page

Growing Your Facebook Page

Creating Good Content

Engaging Your Audience

Growing Your Page With Paid Promotions

Facebook Stories

Facebook Page Marketing Strategies

Facebook Pages Marketing Tools


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