Facebook Ads 101

Categories: Digital Marketing
Wishlist Share
Share Course
Page Link
Share On Social Media

About Course


In today’s digital age, social media advertising has become an indispensable tool for businesses of all sizes. “Facebook Ads 101” is an expertly designed online course by the Australian Institute of Training and Career Development, aimed at equipping you with the foundational knowledge and practical skills needed to leverage Facebook’s powerful advertising platform. Whether you are a business owner looking to expand your online presence, a marketing professional seeking to enhance your skill set, or a complete novice eager to delve into the world of social media advertising, this course offers a comprehensive introduction to Facebook Ads.

Our course begins with the basics of Facebook advertising, guiding you through the creation and management of effective ad campaigns. You’ll learn how to navigate Facebook Ads Manager, understand different ad formats, and set up your first campaign with ease. We delve into the intricacies of audience targeting, ensuring you can reach the right people at the right time. By understanding demographics, interests, and behaviours, you’ll be able to tailor your ads to maximise engagement and conversion rates.

As you progress, we will cover advanced strategies and optimisation techniques. You’ll learn how to analyse campaign performance using Facebook’s robust analytics tools, enabling you to make data-driven decisions. Topics such as A/B testing, budget management, and retargeting are explored in depth, providing you with the skills to refine and improve your campaigns continuously. Additionally, the course addresses common pitfalls and offers practical solutions to overcome them.

Moreover, “Facebook Ads 101” includes interactive elements such as quizzes, assignments, and real-life case studies. These hands-on activities are designed to reinforce your learning and provide you with practical experience. By the end of the course, you will have a solid foundation in Facebook advertising, equipped with the knowledge and skills to create, manage, and optimise your ad campaigns effectively.



Participants who successfully complete the “Facebook Ads 101” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

Show More

What Will You Learn?

  • Gain a comprehensive understanding of Facebook's advertising platform.
  • Learn how to create and manage effective Facebook ad campaigns.
  • Master audience targeting to reach your ideal customers.
  • Understand different ad formats and their appropriate use cases.
  • Develop skills in analysing and optimising campaign performance.
  • Explore advanced strategies such as A/B testing, budget management, and retargeting.
  • Acquire practical experience through quizzes, assignments, and case studies.
  • Overcome common challenges in Facebook advertising with practical solutions.

Course Content

Facebook Ads 101

  • Introduction to Facebook Ad Basic
  • Paid Traffic Mindset
  • Who Are You Targeting
  • Facebook Insights
  • Creating an Avatar Profile
  • Important Ad Rules
  • The Pixel
  • Ad Campaigns
  • Ad Sets
  • Ads

Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

selected template

Student Ratings & Reviews

No Review Yet
No Review Yet

Login with your account

Create New Account

By signing up, I agree with the website's Terms and Conditions