Facebook Ad Secrets

Categories: Digital Marketing
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About Course


In today’s digital age, mastering the art of Facebook advertising is crucial for any business aiming to expand its reach and increase its customer base. “Facebook Ad Secrets,” offered by the Australian Institute of Training and Career Development, is a comprehensive online course designed to equip you with the skills and knowledge needed to create, manage, and optimise Facebook ad campaigns effectively.

This course delves into the intricacies of Facebook’s advertising platform, covering everything from basic concepts to advanced strategies. You’ll learn how to set up your ad account, create compelling ad copy, and design visually appealing ads that capture attention. Moreover, the course provides detailed guidance on audience targeting, helping you reach the right people with the right message at the right time.

Throughout the course, you’ll explore various ad formats and placements, understanding when and how to use each to achieve your marketing goals. You’ll also gain insights into the Facebook Ads Manager and its powerful analytics tools, enabling you to track performance, measure success, and make data-driven decisions to enhance your campaigns.

“Facebook Ad Secrets” is designed with practical applications in mind. Through a series of interactive lessons, real-world examples, and hands-on projects, you’ll develop the confidence to apply what you’ve learned directly to your own business or clients. By the end of the course, you’ll be well-prepared to launch successful Facebook ad campaigns that drive results and maximise return on investment.

By focusing on practical applications and providing in-depth knowledge, “Facebook Ad Secrets” ensures that you are fully equipped to tackle the challenges of Facebook advertising. Whether you are a business owner seeking to boost sales or a marketing professional looking to refine your skills, this course offers valuable insights and hands-on experience to help you achieve your goals. Enrol today and start your journey to becoming a Facebook advertising expert.



Participants who successfully complete the “Facebook Ad Secrets” course will be awarded a Certificate of Completion which will can be verified online by prospective employers if required.

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What Will You Learn?

  • Understand the fundamentals of Facebook advertising.
  • Set up and manage a Facebook Ads account.
  • Create engaging ad copy and visuals.
  • Utilise different ad formats and placements effectively.
  • Master audience targeting techniques.
  • Analyse ad performance using Facebook Ads Manager.
  • Implement data-driven strategies to optimise ad campaigns.
  • Increase brand awareness and drive conversions.

Course Content

Facebook Ad Secrets

  • How to Create an FB Business Account
  • How to Create Ad Account
  • How to Ad Payment Method
  • How to Edit Business Settings
  • How to Add or Create FB Page
  • Ad Manager Column Set Up – Lead Generation
  • Ad Manager Column Set Up – Purchase E-Commerce
  • How to Create FB Pixel
  • How to Add FB Pixel on WordPress
  • How to Add Lead Event Code on Page
  • Installing the FB Pixel Helper
  • How to Write Your Ad Creatives
  • How to Create Campaign Conversions for Lead Generation
  • Understanding Campaign and Ad Objectives
  • Using Built In Video Maker in Ads Manager
  • Simple Split Test Campaign

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